She came over to chat, offering to take the photo. As they tried (unsuccessfully) to take a decent selfie at lunchtime, one of the cleaners noticed them. Dressed in shirts and ties, they looked a bit incongruous in such an informal setting. Some Disney execs were involved in training and development at one of their parks. Here’s a great example I read about recently. This will save your team from getting lost in ‘busy work’ that doesn’t push the needle forwards. But in a purpose-driven business, it should be blindingly obvious when a task is useful and has meaning and when it doesn’t.
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Life is busy and it’s hard to see the wood from the trees. It’s so easy to fall into being task-focused and not purpose focused. And then come up with a few, focused objectives for the next 90 days. Where are you now, where do you want to be and how are you going to get there? Make sure you’re clear on why you’re doing what you do – your purpose. Get your Executive team together and work through the brutal facts. It needs to take you towards this ultimate goal. Objectives lead towards an ultimate goalĪn objective should always link closely to your BHAG or mission. Getting clear on this difference has the potential to transform your business. As CEO, you can move from being a task-master to a true leader. And you’ll find motivation and productivity levels will rise as a result. Then they can take responsibility for making meaningful progress over the next 90 days. Set them the objective, not the key results. It’s up to them to work out the who, what and when of individual tasks. Once you’ve found the right objective, you can roll it down to your teams. It takes time to work out the outcome you’re aiming for and why you need to do it. A good OKR is always about the problem statement – what you’re trying to achieve. There’s a big difference between objectives/OKRs and tasks. And by doing that, missing the bigger picture. Before you know it, you’re focusing on individual tasks.
![timetrex vs task coach timetrex vs task coach](https://www.taskcoach.org/screenshots/Linux/0.71.2-Ubuntu-Preferences_dialog.png)
What’s your first reaction? ‘We need to do something – fast’. Maybe you’re losing margin to a competitor or there’s a service issue that’s hitting customer retention. Share on Twitter Share on LinkedIn Share on Facebook